Wines in the higher priced tiers continue to outgrow and take share from those on the lower end. In fact, year-to-date through June 16, all table wine price segments below $11 lost share, according to recent IRI data.
Treasury Wine Estates is taking a big step in modernizing its famous Penfolds brand with the debut of several new products.
Constellation Brands is still on a roll as organic sales for the company were up 7% to nearly $4 billion for the first half of fiscal 2018. During Q2 (ended August 31) organic sales for the company's wine and spirits division were down 1%, but it overcorrected in the half, growing sales 2% to $1.36 billion.