Bubbling Up: A Pair of Prosecco Brands
Prosecco marketers are keen on parlaying the Italian bubbly’s recognition with refreshed looks and upscaled spinoffs. Gallo’s already widely-embraced LaMarca Prosecco is spinning off a DOCG Superiore, Luminore, at $29.99. Fuller-bodied, aromatic, rich with stone fruits and layered, Luminore is an upgrade worthy of an upsell. The release also marks the winery’s 50th anniversary.
Bisol, imported by Wilson Daniels, has relaunched their Prosecco Superiore (SRP $23.99-$45.99) and Jeio collections. Both lines feature new packaging, complete with more vivid green, founding year (1542) redesigned Bisol logo. Bisol has also introduced a new Prosecco Superiore DOCG SKU ($19.99) as part of the Jeio collection’s revamp.
New Vintage, New Style: La Grande Dame 2008
Since its inaugural vintage in 1962, Veuve Clicquot’s La Grande Dame has only been crafted 22 times. The latest, 2008, features the highest percentage of Pinot Noir ever—92%. Cellar Master Dominique Dermarville has made changes across the entire line, most notably a reduction in dosage for a drier, fresher, more mineral-driven profile. “This is the Veuve Clicquot twist: to combine depth and silkiness with lightness and elegance.” The 2008 GD is dense and complex with notes of fresh peach, currants and chalky, mineral-laced acidity.
Pulse Check: Pink Power Pumping
Merchants long in tooth and red in tongue may wax poetic about previous “It” wines that soared and sagged—à la White Zin, Merlot, Shiraz, Moscato—but rosé continues to defy market gravity. Signs it has only just begun to flex its muscle: Rosé-the-wine has become a sort of alpha pink, able to spread its pink halo to spirits (gin, vodka, cocktails galore) and other products (rosé deodorant anyone?). And the diversity within the category continues to impress—in stylistic range, points of origin and eye-catching packaging. To wit:
Treasury Wine Estates: Banking On The Right Bank And Beyond
Winemaker Sebastien Long is French, but spent the last six years making wine in Australia. Which is one reason Treasury Wine Estates tapped him to direct their ambitious new project, Maison de Grand Esprit, a collection of luxury French wines made with a New World approach. “Young consumers want heritage and authenticity, but they value simplicity, too,” Long says.
Partnering with top producers in Bordeaux, Burgundy, the Rhône, Provence and Champagne, Long is crafting three tiers of wine: L’Être Magique ($25), La Mystèriale ($45) and—at the very top—Grand Esprit, a Saint-Estèphe ($100). “We are reinventing traditional French wine, while still showcasing regional expression,” Long explains, with wines that are more fruit-driven and less tannic or astringent than the past. Maison de Grand Esprit rolls out July 1st.