Ever heard of “Nielsen scans” or seen a report based on “Nielsen data”? Hear Ed Joyce provide an overview of Nielsen data as well as the role of Sales Development and Administration in wine sales planning and marketing strategy.
What goes into attaining the title “Master of Wine”? How does one even get started? Winemaker and Master of Wine candidate Nicolas Quille explains the process and challenges of obtaining the wine industry’s highest certification.
Winemaker Nicolas Quille and WineBiz360 host Joe Janish detail the wine bottle’s journey, from winery to retail shelf.